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Our story

About us ?

Imprevu is a human-sized, flexible, artisanal, and ethical company. An established, fresh and contemporary Belgian independent and international fashion brand, born from an impulse. Unforeseen, involved, responsible and inspired. Its limited series and its capsules stick to the seasons, cross the trends and come back, timeless and transmissible.


This independent and international brand from Liège was born out of impetus. Unforeseen, and inspired.

Justine God founded her Maison in 2016, after having trained behind the scenes in the fashion industry as a buyer for multi-brand boutiques for a major brand. Exploring for others the multiple possibilities of a trendy production, sometimes but not always responsible, Justine felt a seed planted which only asked to grow. She decided to launch her line. “Imprevu”, but thoughtful.

She had previously worked with a small network of manufacturers and workshops in Italy. Aware of the expectations of shops, knowing the concrete needs of customers, alone but well surrounded by a network of motivated freelancers, she launched her craft, ethical and produced brand project in Europe.

Imprevu operates in limited editions, in small monthly launches to keep up with the times. It is a concept that is dear to the entrepreneur: she believes in fantasy, small series and the variety of the offer.