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Our values

Belgian brand on a human scale, Imprevu combines ethics and aesthetics: raw materials and production made in Italy, recycled yarns integrated into the knit lines, fabrics manufactured with water saving. The very concept of the House - capsule collections in limited editions distilled throughout the seasons - responds to the concern of the time to limit overproduction and waste, while guaranteeing almost unique models according to the points of sale, for put together a look that you will not see on anyone else.

Justine God pays great attention to the quality of the natural fibers she selects, works with viscose blended with silk, quality cottons, and has set herself the goal of practicing affordable prices. Imprevu is a small, flexible, artisanal, ethical company that respects its employees.

Imprevu creates some of its exclusive prints, and develops the ecological dimension of its collections, in particular with up-cycled fabrics. The mesh pieces are made in Italy, in family factories, attentive to innovations in the quality of the threads and patterns.

This young and dynamic Maison inscribes its identity in the mix of energetic, uninhibited and experimental prints and colors, to renew itself each season, while remaining stable and timeless.